VANTAGE
Deep DiveFreeFinancial Services & FinTech

The Sponsored Content Disclosure Gap in FinTech

A review of 300 syndicated fintech placements found disclosure present in only 62%.

Anneke Vosberg ·

Method\n\n300 syndicated placements sampled across 44 outlets over 90 days.\n\n## Findings\n\n- Disclosure present and prominent: 62%\n- Present but below fold: 21%\n- Absent: 17%\n\n## Implication\n\nSyndication rules should carry disclosure metadata as a required field, not an editorial afterthought.