VANTAGE
Deep DiveFreeSaaS & Enterprise Technology

Consent Signal Loss Is a Data Architecture Problem

Most teams treat consent as a compliance checkbox. It is a schema decision.

Priya Raghunathan ·

Symptom\n\nAnalytics teams see 30-40% signal loss and blame browsers.\n\n## Actual cause\n\nConsent state is captured at the edge and never propagated to the warehouse identity graph.\n\n## Fix\n\nMake consent a first-class dimension on the identity record with a validity window. Every downstream join filters on it.