Case StudyFreeConsumer Goods & Retail (CPG)

Atlas CPG: One Brand Newsroom, Six Distribution Tiers

A packaged-goods brand replaced its agency press pipeline with an owned tiered feed.

Devon Ashworth · 2026-07-30

Setup\n\nAtlas built an internal newsroom publishing to six tiers: three secured partner feeds, three open RSS.\n\n## Numbers\n\n- Time-to-publish: 6 days to 4 hours\n- Earned placements: +38% YoY\n- Agency distribution spend: -$740k\n\n## Takeaway\n\nOwning the pipe changed the economics more than owning the content did.